Who we are:
Avatar Business Solutions was founded by one of the lead developers of a Fortune 50's online advertising division. Our one and only objective is to make sure our clients receive the best return on investment possible from our services.
|We spent nearly a year developing the partnerships, tools, and product offerings to do just that. By only managing Google accounts for small to mid sized accounts Avatar has a built in incentive to drive as much qualified business as possible to your site. It is important to understand the basic principle behind promotional products and Google AdWords, which is that Google rewards smart advertisers with lower prices, and more qualified traffic. Therefore it is in both yours, and our best interests to do the best job possible and to get as much qualified traffic as possible. We also understand that our larger businesses who have much larger budgets can afford to squash their competition by adding Overture into their advertising campaigns. Overture runs on a significantly different principal, which is the biggest guy gets the biggest slice. This is why we only offer this service to our large clients as it is an excellent way to get a lot of qualified leads and to distance yourself from the competition. |
What we do:
Our goal is to simplify the internet for everyone. By controlling and offering every major need a business would have for online representation we have made it easy for a business owner to bring their company to the World Wide Web in a cost effective manner. Our product offerings are broken down into 3 major categories as listed below:
- Search Engine Marketing: The core of our business is based on this service. Business owners have a definite need to acquire customers as quickly and as cost effective for promotional products UK offices as possible. Search engines are the best way to do this because it targets exactly who you are looking for, when they are looking for what you do! Marketing your company on search engines is an extremely difficult process to master and it is very time consuming with a huge up front investment required to do it properly. As a business owner you do not have the time to do all this because you must run your business and manage all the day to day things to make it successful. That is where we come in, by managing your pay per click campaign in a seamless, and intelligent manner we are able to acquire the lowest costing and most valuable leads that are available to you.
- Website Design: Upon implementing our Search Engine Marketing tool, it was immediately brought to our attention that many of our clients either do not have an adequate website, or are lacking one altogether. Our in house team can help you build the website of your dreams with as little, or as much input and work as you want to put in. Our sites are professional in design and extremely affordable. They work seamlessly with our Search Engine Marketing tool as we are able to design a site that will convert a lead into a customer better than almost any alternative out there.
- Website Hosting: The final ingredient that any customer would need to bring their business to the web is to have a reliable and affordable website hosting service available to them. Avatar Business Solutions has recently struck an agreement to make Globat.com our sole hosting partner. Globat.com is industry recognized as the #1 hosting provider for the year of 2004. With our partnership we will be able to complete the online picture for any client.
How search engines work:
Search engines are tools which allow a person to type in several words of interests, and have it pull up relevant web pages that fit the terms they entered. The search engines use algorithms and sophisticated formulas to decipher how, when, and where a website is displayed on a search result. There are some major problems with this however. First and foremost less than 50% of websites out there are actually indexed into the search engines themselves. This is because the algorithms are computer programs which go out and try to find your site. If the search engine can not find your site or is unable to read it, then your site will not be indexed. Secondly these formulas change on a daily basis, such that a site that may have appeared at the top of a search one day, may be completely left off the next day.
Enter pay per click advertising to remedy these problems. Since a site has no guarantee of coming up under the terms you would like it to appear under in the free section, search engines have created a program whereby you can manipulate how, when, and where a link to your site, with a short description, or advertisement attached to the link comes up. This solution also brought about problems. Business owners did not have the time or patience to manage the programs. Most business owners who attempted a Google.com program can not get the necessary traffic to show the ad is relevant to the search term, and are therefore kicked off of Google. Similarly the business owners who try Overture are met with another problem, they get so much traffic they blow their entire advertising budget in a day, or fall victim to leap frogging schemes or other such ploys that are designed to defeat the novice advertiser.
The solution to all this is to either miss out on a gold mine of potential clients, or to pay someone else to do it. This is where we come in. By providing a business owner with everything they need, and by doing everything for them, we take almost all the difficulties of advertising online out of the equation so that you can focus on what is really important to you, making more money.
|Google Vs Overture: |
For years and years Yahoo! was the search engine of choice, it had a snazzy name and a neat interface with tons and tons of tools freely available to use. However Yahoo! ran into a problem, if they give everything away for free, how do they stay in business. The solution became obvious to them, and they went out and purchased Overture, which was at the time, the leading pay per click search engine provider. Around the time this was happening a very late comer into the realm of search engines really came to the public eye. Google.com emerged quickly and impressively as the search engine of choice for most of the internet. It had a clean format with easy to read results.
|Every search on Google.com seemed more relevant than Yahoo! and because of that, Google quickly grew to the goliath it is today. Google, seeing how profitable the pay per click searches could be started their own program, Google Adwords. This program is considered far superior to Overture's program because it rewards intelligent advertisers with lower pricing and increased positioning. There are many other advantages to Google which can be researched thoroughly on www.Google.com but suffice it to say that Google is our search engine marketing tool of choice. |
Why search engine advertising is vital to the survival of your business:
As a business owner you are aware that acquiring customers is the most difficult thing you have to do. A business, no matter how fantastic, without customers is like a car without wheels; it's spinning and spinning, but not going anywhere. This is where advertising comes in. As a business owner it is important to focus on types of advertising that bring people to your business when they are actually looking for you. This is called direct marketing. Currently there are very few options in direct marketing, the 2 major ones being Search Engines, and Yellow Pages. The problem with the yellow pages however is two fold. First as a new or small business it is simply not practical to purchase a very large ad, as they tend to cost thousands of dollars a month. So what you do is purchase a small ad hoping it will get you enough calls as to at least pay for itself. There is a problem with this though, because every small business owner out there is doing the same thing. They are trying to get a lot of customers out of a small pool. The second major issue with the yellow pages is a direct result of the first. A business owner will bite the bullet and purchase a huge full page ad costing $10,000 per month. Then one of two things occur, they are either inundated with calls and business that they can not handle (after all, they are a small business!) or they get too few calls to justify the amount of money spent and quickly go bankrupt.
So what separates search engines from the yellow pages? Simple, search engines are cheaper, and a lead that we send you is looking at your site at that moment, not your competitions. You are not paying for the ad, you are paying for the leads, and that is the major difference.
|Making the right choice: |
As we have mentioned in the prior points, search engine marketing is paramount to making your business a success, however it requires time, a large upfront investment, time, superior marketing ability, time, statistical analysis, and did we mention time? This is why you should choose Avatar Business Solutions. Our marketing specialists are trained by our owner who helped to develop, from scratch the online marketing division of a Fortune 50 company. The owner looks over and analyses every single program we do from the $100/month plan to the $40,000/month plan. We have the best customer support in the industry and our email response time is second to none. We look forward to working with you and helping your business grow.